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Keogh’s Chips: From Family-Owned To Extreme Demands

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Keogh’s Crisps, a family-owned business with a 200-year history, has been experiencing a surge in demand and growth in recent years. This success can be attributed to the company’s expansion plans, investments in facilities, and partnerships with airlines. CEO Tom Keogh is committed to investing in the company for future generations, as evidenced by the projected revenue growth of 20% this year and a 30% increase in profits last year.

Despite the company’s impressive performance, Keogh’s Chips is facing challenges due to inflationary costs, which have prompted the CEO to review recommended retail prices.

This article will delve into the extreme demands faced by Keogh’s Chips and how the company plans to overcome them. Additionally, we will explore the company’s future plans for growth and its position in the market.

Overall, this article provides an overview of an iconic family-owned business and its journey to meet the demands of a changing market.

Company Overview

The company overview of Keogh’s Crisps reveals that it is a family-owned business with a 200-year history. The company is currently led by CEO Tom Keogh, who has committed to investing in the company for future generations.

In recent years, Keogh’s Crisps has seen impressive financial performance, with profits increasing by 30% last year and projected revenue growth of 20% for this year. Additionally, Keogh’s Crisps has made significant investments in its facilities, with a recent €3 million investment increasing production capacity by 50%.

The company also plans to construct a new production facility worth €10 million next year, indicating its commitment to long-term growth and success. With a strong market position in Ireland, established partnerships with airlines, and a standout performance in the US export market, Keogh’s Crisps is well-poised for continued success in the future.

Financial Performance

Projected revenue growth for the current year is expected to reach 20%, based on financial performance data. This strong growth is a continuation of the company’s impressive financial performance in recent years, with profits increasing by 30% last year. Furthermore, Keogh’s Crisps has accumulated profits of €1.46 million, and cash funds have increased from €849,772 to €1.06 million.

To provide further insight into Keogh’s Crisps’ financial performance, here are some notable figures:

  • Crisp share-bag revenues account for around 65% of total revenues.
  • The US export market was a standout performer, with revenues nearly doubling.
  • Exports now make up a quarter of the company’s revenue.
  • Keogh’s popcorn range has seen revenues increase by 47% last year.

The company’s strong financial performance is a testament to its success in the market, and its commitment to investing in its future growth. With the CEO’s plans to construct a new production facility worth €10 million next year, Keogh’s Crisps is poised for continued success in the coming years.

Market Performance

Remarkably, Keogh’s Crisps experienced significant sales growth during Covid-19 lockdowns, with impulse or small crisp bag sales increasing by 50% last year. This surge in demand can be attributed to the shift in consumer behavior towards snacking at home and the increasing popularity of locally-sourced and artisanal products. Keogh’s Crisps has also seen a rise in revenue from their popcorn range, which increased by 47% last year. Moreover, the company has established partnerships with major airlines such as Ryanair, Singapore Airlines, and Emirates, further expanding their reach in the market.

To better understand Keogh’s Crisps’ market performance, the table below provides a summary of their revenue breakdown and market shares. The table shows that exports account for a quarter of the company’s revenue, with the US export market as the standout performer. Additionally, the company holds a 12% market share in Ireland, indicating a strong presence in the local market. Overall, Keogh’s Crisps’ market performance showcases their ability to adapt to changing consumer behavior and their commitment to expanding their reach in the market.

Revenue BreakdownMarket Share
Crisp share-bag revenues65%
Popcorn range revenues47% increase last year
Exports25% of total revenue
Market share in Ireland12%

CEO and Future Plans

CEO Tom Keogh is committed to investing in the future of the company, ensuring its continued success. Despite already investing €3 million in the current facilities, Keogh plans to construct a new production facility worth €10 million next year. This decision reflects the company’s projected revenue growth of 20% for this year and the increasing demand for Keogh’s products.

Keogh’s dedication to the future of the company is also evident in his review of the recommended retail price due to inflationary costs. This shows the CEO’s proactive approach to maintaining the company’s profitability while ensuring that Keogh’s products remain accessible to its customers.

With the company’s established partnerships with airlines and its significant sales increase during the Covid-19 lockdowns, Keogh’s Crisps is well-positioned for further success under Tom Keogh’s leadership.

Other Information

Irish Business News is a platform that provides high-quality small business news, delivering insightful and balanced coverage of the latest developments in the business world, as well as sharing interesting stories about entrepreneurs who are making waves in their respective industries. Apart from covering the financial and market performance of businesses, Irish Business News also shares other relevant information that can help business owners, decision-makers, and students stay informed and up-to-date with the latest trends and happenings in the business world.

Here are some examples of the types of articles and information that Irish Business News covers:

  • Tech acquisitions and mergers, such as the recent acquisition of a tech firm by Graham Partners.
  • Profiles of successful entrepreneurs and business leaders, such as Tom Keogh of Keogh’s Crisps, who is committed to investing in the company for future generations.
  • Current events and trends that affect businesses, such as inflationary costs that are causing CEOs like Tom Keogh to review recommended retail prices.
  • Strategies for success and growth, such as Keogh’s Crisps’ partnerships with airlines like Ryanair, Singapore Airlines, and Emirates.
  • Tips and advice for business owners and decision-makers, such as how to adjust to changes in the market and how to navigate the challenges of running a successful business.
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Eric
Eric
Eric is a talented writer who has worked as a journalist for 8 years now. With a wealth of experience in journalism, he brings a unique perspective to his work. Eric is known for his ability to write about complex topics in a way that is easy for readers to understand. His articles are insightful and thought-provoking, and he always strives to provide balanced coverage of the news. Eric is dedicated to his craft and spends countless hours researching and fact-checking his stories. When he's not writing, Eric enjoys hiking, reading, and spending time with his family.

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