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Friday, July 19, 2024

Nokia Slashes Thousands of Jobs as Sales Plummet


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In the wake of a sharp decline in sales and weakened demand for its 5G equipment, telecommunications giant Nokia has made the difficult decision to implement significant cost-cutting measures. This move, aimed at improving efficiency and achieving substantial cost savings of €800m to €1.2 billion by 2026, highlights the company’s commitment to navigating a challenging market environment.

The cost-cutting measures will result in the loss of up to 14,000 jobs. Despite the job losses, Nokia is determined to protect its crucial research and development efforts. By streamlining its operations and reducing costs, the company hopes to maintain its competitiveness in the telecommunications industry.

Nokia’s decision reflects the need for companies to adapt and make tough choices in order to stay afloat in a rapidly changing market. While the job losses are undoubtedly unfortunate, Nokia’s focus on efficiency and cost savings is a necessary step towards securing its future and ensuring its continued contribution to technological advancements in the telecommunications sector.

Nokia’s Job Cut Strategy

Nokia’s job cut strategy focuses on achieving cost savings and operational efficiency through significant workforce reduction. The company plans to cut up to 14,000 jobs, aiming to reduce its employee base by 16% to between 72,000 and 77,000 employees.

This strategy is a response to weaker demand for 5G equipment, which led to a 20% drop in sales. By implementing job cuts, Nokia aims to streamline its operations, improve efficiency, and maintain profitability.

Despite the reduction in workforce, the CEO, Pekka Lundmark, has emphasized the importance of protecting research and development.

This job cut strategy is part of Nokia’s broader efforts to navigate market challenges, boost sales, and regain market share. The company remains proactive, recognizing the need for cost reduction measures while also investing in strategic areas for long-term growth.

Market Challenges and Sales Decline

The challenging market situation and declining sales have created significant obstacles for the company.

Nokia’s net sales in the North American market dropped by 40% in Q3, reflecting the impact of the challenging market conditions.

The company’s sales have declined by 20%, which is a cause for concern for Nokia as it struggles to maintain profitability.

The decline in sales is attributed to weaker demand for 5G equipment, affecting the company’s revenue.

Nokia faces tough competition in the market, further intensifying the sales decline.

To address these challenges and regain market share, Nokia needs to implement strategies to boost sales and improve its profitability.

Investment in Mid-Band Equipment

To address market challenges, Nokia is emphasizing the need for investment in mid-band equipment.

The CEO of Nokia believes that the industry should focus on faster mid-band equipment to handle the increasing growth in data traffic. Currently, only 25% of 5G base stations outside of China are equipped with mid-band technology.

Mid-band equipment offers higher 5G speeds compared to low-band gear, which many telecom operators initially deployed due to its lower cost. However, the CEO emphasizes the importance of investing in mid-band equipment for market recovery.

Financial Performance and Savings Targets

In light of the sales decline, Nokia is taking measures to improve its financial performance and achieve savings targets.

  1. Nokia plans to cut up to 14,000 jobs in order to reduce costs. This reduction in workforce will help the company achieve its cost savings target of €800m to €1.2 billion by 2026.
  2. The company aims to streamline operations and improve efficiency to further reduce costs. This will involve moving to a leaner corporate center, while still protecting research and development.
  3. Nokia expects to deliver a long-term comparable operating margin plan of at least 14% by 2026. By implementing cost reduction measures and focusing on strategic areas, the company aims to maintain profitability and improve its financial performance.

Industry Outlook and Uncertainty

Industry Uncertainty and Outlook

The telecom industry is currently facing a high level of uncertainty and challenges, as highlighted by Nokia’s recent job cuts and plummeting sales. Nokia’s CEO, Pekka Lundmark, remains cautious about the industry’s outlook, acknowledging the need to navigate uncertainty. Ericsson, another major player in the telecom gear industry, also expects uncertainty to persist into 2024. While there are signs of potential demand recovery, it is still too early to determine if it is a broad-based trend. To drive growth, both Nokia and Ericsson emphasize the importance of investing in faster equipment, particularly mid-band equipment, to handle the increasing data traffic. The industry needs to remain proactive and not rely solely on market recovery for success.

Industry Outlook and Uncertainty
– High level of uncertainty and challenges in the telecom industry
– Nokia and Ericsson expect uncertainty to persist into 2024
– Need to navigate uncertainty and invest in faster equipment
– Importance of mid-band equipment for handling increasing data traffic


In response to declining sales and market challenges, Nokia has implemented a cost-cutting strategy that includes significant job cuts. Despite the difficult conditions, the company remains committed to protecting research and development efforts and improving operational efficiency.

Nokia’s CEO emphasizes the importance of investing in faster mid-band equipment to handle growing data traffic and drive market recovery. With ambitious savings targets in place, Nokia navigates the uncertain industry outlook with caution and proactive measures.

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