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Just Eat Takeaway Struggles Amid Delivery Downturn


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Amidst a challenging landscape for food delivery services, Just Eat Takeaway grapples with a notable downturn in delivery orders, prompting a closer examination of its operational strategies and market positioning. With a decline in total orders and order value, the company faces hurdles in a sector that demands adaptability and resilience.

As Just Eat navigates these obstacles, the industry awaits insights into its response strategies and potential impacts on its future trajectory. What proactive measures will Just Eat Takeaway undertake to address these challenges and steer its course amidst a competitive and evolving market environment?

Just Eat Takeaway’s Q1 Performance

The first quarter performance of Just Eat Takeaway saw a 6% decline in total orders to €214m, falling short of analysts’ average estimate of €217.8m. Despite challenges, the Northern Europe and UK and Ireland sectors showed growth in gross transaction value.

Just Eat Takeaway faced difficulties in reinvigorating order growth and enhancing profitability, amidst weak consumer demand for food deliveries. Additionally, impediments in the sale of the US unit Grubhub and market capitalization pressures added to the company’s challenges.

To counter these, Just Eat Takeaway is expanding its delivery offerings through collaborations with brands like Lush Cosmetics and grocery chains such as J Sainsbury and Asda. The company is also exploring options for the US unit Grubhub to enhance its market position.

Challenges in Food Delivery Industry

In light of the evolving landscape of the food delivery industry and the challenges faced by companies like Just Eat Takeaway, it becomes imperative to address the shifting dynamics impacting the sector’s operations and growth.

Food delivery companies are currently struggling to reinvigorate order growth, improve profitability, and meet weak consumer demand for food deliveries. Additionally, obstacles in the sale of the US unit Grubhub and market capitalization pressures are hindering companies in the industry.

These challenges are prompting companies like Just Eat Takeaway to reassess their strategies, explore new partnerships, and seek innovative solutions to adapt to the changing market conditions and consumer preferences in order to sustain growth in the post-pandemic era.

Just Eat’s Expansion Strategies

Amidst the challenges faced by the food delivery industry, Just Eat Takeaway is strategically implementing expansion initiatives to enhance its market presence and address shifting consumer preferences. The company is expanding its delivery offerings through partnerships with brands like Lush Cosmetics and collaborating with grocery chains such as J Sainsbury and Asda.

Just Eat is also exploring the partial or full sale of the US unit Grubhub, which it acquired for $7.3bn in 2021. Additionally, the company is considering the impact of New York City’s cap on food delivery charges. These strategic moves reflect Just Eat’s commitment to adapting to market dynamics, exploring profitability enhancements, and solidifying its position in the evolving food delivery landscape.


In conclusion, Just Eat Takeaway’s performance in the first quarter was hindered by a decline in total orders and order value, reflecting challenges in the food delivery industry. The company faced profitability issues and struggled to divest its US unit, Grubhub.

Despite these obstacles, Just Eat explored expansion strategies through partnerships and potential sales, aiming to adapt to evolving industry trends. The company’s financial performance and market outlook continue to be closely monitored in the competitive landscape.

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Owen is an excited writer with over 10 years of experience in the newspaper industry. Born and raised in Ireland, Owen developed a passion for writing and journalism at a young age. He pursued this passion by studying journalism in college and quickly landed a job as a reporter at a local newspaper. Over the years, Owen worked his way up the ranks in the newspaper industry, eventually becoming one of the top editors in the company.

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