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Over the past two years, the Defence Forces have spent around €1.25 million on advertising for recruitment


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The Defence Forces have invested nearly €1.25 million in recruitment ads over the past two years, in an attempt to attract new members. Last year’s spending amounted to €490,739, which was about two-thirds of the expenditure in 2021.

More than half the money, €666,000, was spent on digital campaigns on Instagram, Facebook, Snapchat and TikTok, which were successful in generating interest from would-be recruits. Print advertising cost €198,000, radio campaigns cost €140,000 and TV ads cost €235,000.

According to the Defence Forces, the recruitment campaigns resulted in 17,189 applications in 2021 and 2022, of which 956 were accepted. Of the 1,419 cadetship applications, 45 were admitted, while 5,416 applied for general service roles and 350 were successful. 987 applied for specialist roles, of which 38 were accepted.

A Defence Forces spokesperson said: “Óglaigh na hÉireann has a wide range of recruitment opportunities for its three services, from general service recruits and cadets to specialised, technically proficient soldiers, sailors and aircrew. Education and training are fully funded, and the skills acquired can lead to increased confidence, better leadership and improved teamwork.”

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Owen is an excited writer with over 10 years of experience in the newspaper industry. Born and raised in Ireland, Owen developed a passion for writing and journalism at a young age. He pursued this passion by studying journalism in college and quickly landed a job as a reporter at a local newspaper. Over the years, Owen worked his way up the ranks in the newspaper industry, eventually becoming one of the top editors in the company.

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