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Friday, July 19, 2024

Manufacturers wrestle with competitiveness and increasing costs


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In the ever-evolving landscape of the manufacturing industry, companies find themselves caught in a relentless battle for competitiveness, whilst grappling with the mounting costs of production.

As global markets become increasingly competitive, manufacturers must navigate the complexities of rising operating costs, raw material prices, and energy expenses.

Furthermore, attracting and retaining top talent and complying with environmental regulations adds to the challenges faced by manufacturers.

This article explores the strategies and solutions that manufacturers can adopt to thrive in this dynamic environment.

Global Competition and Market Pressures

The global competition and market pressures faced by manufacturers are significant challenges that require careful strategic planning and constant innovation.

Manufacturers around the world are experiencing intense competition from companies in emerging economies such as China and India. Globalisation has opened up markets, leading to increased competition. Access to low-cost labour in developing countries has also created price pressures for manufacturers.

In order to stay competitive, companies must constantly innovate and improve their products and processes. This includes investing in research and development to create new and improved products, as well as finding ways to increase efficiency and reduce costs.

Manufacturers must also be aware of market trends and consumer demands in order to stay ahead of the competition and meet the needs of their customers.

Increasing Production Costs and Challenges

Manufacturers in the highly competitive global market are grappling with the challenges posed by increasing production costs and the associated difficulties they present. The cost of doing business has become a major concern, with operating costs expected to continue rising.

Raw material prices have been increasing, while energy costs and labour costs, including wages and benefits, have been growing steadily. In addition, compliance with environmental regulations adds to production costs.

These factors have put pressure on manufacturers to find ways to reduce the impact of increasing costs on their profit. To remain competitive, manufacturers must explore strategies such as optimising their supply chains, investing in technology and automation, and seeking efficiencies in their production processes.

Talent Acquisition and Retention in Manufacturing

Amidst the challenges of rising production costs, manufacturers in the highly competitive global market are faced with the ongoing struggle of attracting and retaining talent in the manufacturing industry. Talent attraction and retention have become major concerns for businesses, with 67% of companies surveyed considering it a challenge. Manufacturers recognise the importance of talent in their industry and expect to see wage increases to remain competitive.

Additionally, increased investment in sustainability and digitisation is expected to attract and retain skilled employees. Sustainability initiatives, which are a priority for 90% of companies surveyed, are aimed at lessening the environmental impact and saving money. Similarly, digitisation initiatives, prioritised by 70% of companies, aim to improve work practices and increase efficiency.

The manufacturing industry is committed to addressing these talent challenges to sustain growth and competitiveness.

Focus on Sustainable Initiatives

A focus on sustainability initiatives is crucial for manufacturers grappling with competitiveness and rising costs.

In today’s business landscape, sustainability has become a top priority for companies across various industries, including manufacturing. By implementing sustainable practices and initiatives, manufacturers can not only reduce their environmental impact but also improve their bottom line.

Sustainability initiatives, such as energy efficiency measures, waste reduction strategies, and responsible sourcing, can help manufacturers lower operational costs and increase efficiency. Moreover, sustainable practices can enhance a company’s reputation, attract environmentally conscious consumers, and even open up new business opportunities.

As manufacturers face increasing competition and rising costs, investing in sustainability is not only the right thing to do but also a smart business decision.

Embracing Digitisation in the Manufacturing Industry

As the manufacturing industry grapples with competitiveness and rising costs, it is essential for businesses to embrace digitisation as a means of enhancing productivity and efficiency.

Digitisation initiatives aim to improve work practices and increase efficiency by leveraging digital technologies. This includes the implementation of automation, robotics, Internet of Things (IoT), artificial intelligence (AI), and advanced analytics in manufacturing processes.

By adopting these technologies, manufacturers can streamline operations, reduce manual errors, optimise production, and make data-driven decisions. Furthermore, digitisation allows for real-time monitoring of processes, enabling quick identification and resolution of issues, thus minimising downtime and maximising output.

Embracing digitisation not only enhances productivity and efficiency but also positions manufacturers to stay competitive in today’s rapidly evolving business landscape.


In conclusion, the manufacturing industry is facing numerous challenges in terms of competitiveness and rising costs.

Global competition and market pressures, along with increasing production costs, pose significant obstacles for manufacturers. Attracting and retaining talent, complying with environmental regulations, and navigating complex supply chains further add to the difficulties faced by manufacturers.

However, by prioritising sustainability initiatives and embracing digitisation, manufacturers can improve efficiency and stay competitive in this ever-changing landscape.

One interesting statistic is that operating costs, raw material prices, and energy costs are all expected to increase, highlighting the need for cost-saving measures in the industry.

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Owen is an excited writer with over 10 years of experience in the newspaper industry. Born and raised in Ireland, Owen developed a passion for writing and journalism at a young age. He pursued this passion by studying journalism in college and quickly landed a job as a reporter at a local newspaper. Over the years, Owen worked his way up the ranks in the newspaper industry, eventually becoming one of the top editors in the company.

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