Granite Digital, Ireland’s largest independent digital agency, has recently acquired Armour, an enterprise digital product agency. This strategic move aims to expand Granite Digital’s global reach and solidify its position in the market.
With this acquisition, Granite Digital now has 14 Irish digital services businesses under its umbrella, boosting its annual revenues to over €14m. Armour brings to the table a strong client base, including reputable companies such as Supermacs, Intel, and Pfizer, with over 150 clients across Ireland, the UK, and the US.
Specializing in strategy, user experience design, and application development, Armour’s services will enhance Granite Digital’s product development capabilities and enable the company to better adapt to evolving digital customer experiences.
This acquisition not only strengthens Granite Digital’s market position but also opens up new opportunities for growth and expansion.
What is the Acquisition?
The acquisition refers to Granite Digital’s purchase of enterprise digital product agency Armour, which aims to expand Granite’s global reach and establish it as Ireland’s largest independent digital agency.
This acquisition marks the 14th Irish digital services business to join the Granite umbrella. By acquiring Armour, Granite Digital expects its annual revenues to exceed €14m.
Armour brings with it a strong client base, with over 150 clients in Ireland, the UK, and the US, including notable companies such as Supermacs, Intel, eflow, Medtronic, Rehab, and Pfizer.
The services offered by Armour, including strategy, user experience design, and application development, will enhance Granite Digital’s product development capabilities and allow them to better adapt to evolving digital customer experiences.
Benefits and Impact
Enhancing its portfolio and widening its international presence, the recent acquisition of Armour by Granite Digital signifies a significant advancement in the former’s digital product offerings and market penetration. By acquiring Armour, Granite Digital gains access to a diverse range of services such as strategy, user experience design, and application development. This expanded portfolio allows Granite Digital to better cater to the evolving needs of its clients and adapt to the ever-changing digital landscape.
Additionally, the acquisition strengthens Granite Digital’s position as Ireland’s largest independent digital agency, further solidifying its reputation in the industry. With over 150 clients in Ireland, the UK, and the US, Armour brings a substantial client base to Granite Digital, which is expected to contribute to the company’s annual revenues exceeding €14m.
Overall, the acquisition of Armour by Granite Digital has significant benefits and impact, enabling both companies to enhance their capabilities and expand their global reach.
Services and Capabilities
By incorporating Armour’s diverse range of services, Granite Digital is able to enhance its digital product offerings and cater to a wider range of client needs.
Armour’s services include strategy, user experience design, and application development. The addition of these capabilities allows Granite Digital to provide comprehensive solutions to its clients, from the initial planning and strategy phase to the design and development of user-friendly digital products.
This expansion of services strengthens Granite Digital’s position as a leading digital agency, capable of delivering end-to-end solutions for businesses of all sizes. With Armour’s expertise in product development, Granite Digital can adapt to the evolving digital customer experiences and stay at the forefront of industry trends.
This acquisition further solidifies Granite Digital’s commitment to providing innovative and high-quality digital solutions to its clients.
